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Vaupel, Michael;Wilhelmi, Daniel: Unentdeckte Chancen
Erikson, Kristina: Entering the Brazilian Market: A guide for LEAN Consultants
Emerging Multinationals in Emerging Markets
Emerging Multinationals in Emerging Markets
Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design.
The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand.
The studies show that EMNEs come in many shapes and sizes, depending on the home-country context.
Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths.
This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in todays global economy.
EUR 70.95
Rahman, Md. Zahidur;Uddin, M. Rakib;Siddiquee, Saeed Ahmed: Livelihood Vulnerability to Climate Change in Coastal Bangladesh
Perry, Tristan R.: The Certified Registered Nurse Anesthetist
1., Aufl.
EUR 68.00
Eldredge, Elizabeth A.: Power in Colonial Africa
Emerging Trends of International Tourism in India
Travel has been given full reign to develop throughout the world as globalization has made the world barrier-less, with fewer restrictions.
In turn, tourism has led to globalization process in the areas of transportation, communication and financial systems and in far and inaccessible areas.
Established destinations and the major sources of international tourism are slowly, but steadily, loosing their importance while the new ones are coming into the scene.
But how fast is Indian tourism industry growing in this age of globalization and what trends is it following? What impacts does economic globalization has on the changing trends of international tourism in India? And what can be done to make India more prominent on the map of global travel? These are some of the basic questions that have been attempted to answer through this book.
EUR 59.00
